Takes me back to the future I tell ya’. In the ‘90’s, there was something called “Mickey Mouse Maths” which usually attracted students who hated number crunching. It was a way the Aussie system had to propose alternative subjects to creative minds – most of which were dying to finish off school in order to get on with their creative dreams!
For the lesser creative minds, and little budgets such as multi-brand stores, we decided to ask Ártidi Barcelona to conjure up merchandising kits and/or window concepts that cost less than 20€ in attrezzo.
The idea behind this is to prove to SHOWROOM 360 IBERIA clients who sell SEAFOLLY in their multi-brand stores, that it is possible to constantly renew their “window dressing” at a very low-cost!
A couple of cardboard sheets in white and green and you’ve got yourself a jungle. Spice it up with this year’s fantabulous orange, and it’s hot hot hotter…
We’ve therefore named this: MICKEY MOUSE MERCHANDISING because it’s supposed to be easy and inexpensive so that retailers everywhere, can implement these visual merchandising techniques in their respective stores.
To these I say, please don’t forget that your shop front window is what passers-by build their first impressions on, and consequently all those who see, also perceive!
This pop-up store window was done early this winter in order to help Artidi students get some practice. It also helps us show retailers (who are now receiving SS’16 Seafolly collections) that merchandise planning and visual communication must be planned 1 year in advance. That is, when buying N+1 or S+2 collections
Written by: Will ROJAS FORT
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